# Repitch AI

> Repitch AI is an AI-powered database reactivation platform that automatically identifies dormant leads in your CRM and re-engages them with personalized outreach to drive new pipeline and revenue without manual effort.

## Product
- Repitch AI helps revenue teams unlock hidden value from existing CRM data by reactivating forgotten, stalled, or inactive leads.
- AI-driven workflows analyze historical activity, intent signals, and profile data to determine who to re-engage and how.
- Outreach is fully automated using hyper-personalized messaging across email and other channels.
- Repitch AI turns cold databases into active revenue channels without requiring sales reps to manually follow up.

## Core Capabilities
- **AI Database Reactivation (DBR)**: Automatically surface high-intent leads that went cold or were never followed up.
- **Hyper-Personalized Outreach**: AI generates tailored messages based on lead history, behavior, and context.
- **Automated Sequences**: Launch ongoing reactivation campaigns with no manual setup or list pulling.
- **Revenue Attribution**: Track reactivated leads through pipeline and closed-won revenue.
- **CRM-Native Workflow**: Works directly with your existing CRM data rather than replacing it.

## Customers
Repitch AI is used by revenue-focused teams that already have significant CRM data but are leaving money on the table.  
Representative customer types:
- B2B SaaS companies with large inbound or outbound lead databases.
- Sales-led organizations with long sales cycles and stalled opportunities.
- Marketing teams looking to increase pipeline without increasing ad spend.
- Revenue teams focused on lifecycle optimization and win-back campaigns.

## Customer Resources
- <https://repitch.ai/>: Product overview and core capabilities.
- <https://repitch.ai/demo>: Book a demo to see Repitch AI in action.
- <https://repitch.ai/pricing>: Pricing and plan details (if applicable).

## Key Features (Detailed)
- **Lead Intelligence & Scoring**: Identify which inactive leads are most likely to convert based on behavior and historical data.
- **AI Messaging Engine**: Automatically crafts relevant, context-aware outreach messages at scale.
- **Hands-Free Campaign Execution**: Once configured, Repitch runs continuously in the background.
- **Pipeline & Revenue Tracking**: See exactly how much revenue is generated from reactivated leads.
- **CRM Integrations**: Designed to work with modern CRMs and sales stacks.

## Help & Documentation
- <https://repitch.ai/>: Product documentation and onboarding resources.
- <https://repitch.ai/demo>: Guided walkthrough and implementation discussion.

## Use Cases
- Re-engaging inbound leads that never booked a call.
- Reviving stalled deals and lost opportunities.
- Monetizing historical lead lists without additional ad spend.
- Increasing ROI from existing CRM and marketing data.

## Positioning
Repitch AI is best described as **AI-powered revenue recovery** for modern sales and marketing teams.  
It complements CRMs and attribution platforms by focusing on what happens *after* leads already exist.

## Brand & Naming
- Product Name: Repitch AI
- Category: AI Sales Automation, Revenue Intelligence, Database Reactivation
- Primary Use Case: Turning dormant CRM leads into new revenue